Sunday, 30 November 2008
Saturday, 29 November 2008
BRIEF 3 - WK1
Week one reflection
This week was pretty crazy, after deciding to take on this brief by myself at the start i then had a reality check that it was a pretty stupid idea as theres a massive amount of work required for this project. So i therefore begged Jakub and Shi to take me back... bringing imazing back together! As a team we work incredibly well together and i think this is a brief that we can be really creative with and come up with some pretty crazy revolutionary and evolutionary ideas for the imfamous red bull!
As i came into the team half way through the first week i had a lot of catching up to do on looking at varous energy drinks, history of Red Bull itself, the market, trends, other brands that have had successful campaigns etc. I actually learnt quite alot over the couple of days i spent researching. Branding is not something that i have really explored before, so was interesting seeing how companies have evolved their brands over years.
After the first week we have made a few decisions about what routes we want to take with the red bull rebranding challenge.
EVOLUTIONARY
- Natural energy drink (herbs) - natural energy boost.
- De-genderise - develop the identity into a more classy product, with no gender direction.
- white can with a gold logo - cut out of white, seeing the juice through the logo.
- tie in with the olympics 2012 - going for gold, strike gold - official sponsers of the olympics!
- ambient campaign - red bull challenge in the streets.
REVOLUTIONARY
- Natural energy drink (herbs) - natural energy boost. NO CAFFEINE
- Red Bull Kids
- Red Bull Pink
- Red Bull XXX - new drinks - opening up the market
- completely change logo!
This week was pretty crazy, after deciding to take on this brief by myself at the start i then had a reality check that it was a pretty stupid idea as theres a massive amount of work required for this project. So i therefore begged Jakub and Shi to take me back... bringing imazing back together! As a team we work incredibly well together and i think this is a brief that we can be really creative with and come up with some pretty crazy revolutionary and evolutionary ideas for the imfamous red bull!
As i came into the team half way through the first week i had a lot of catching up to do on looking at varous energy drinks, history of Red Bull itself, the market, trends, other brands that have had successful campaigns etc. I actually learnt quite alot over the couple of days i spent researching. Branding is not something that i have really explored before, so was interesting seeing how companies have evolved their brands over years.
After the first week we have made a few decisions about what routes we want to take with the red bull rebranding challenge.
EVOLUTIONARY
- Natural energy drink (herbs) - natural energy boost.
- De-genderise - develop the identity into a more classy product, with no gender direction.
- white can with a gold logo - cut out of white, seeing the juice through the logo.
- tie in with the olympics 2012 - going for gold, strike gold - official sponsers of the olympics!
- ambient campaign - red bull challenge in the streets.
REVOLUTIONARY
- Natural energy drink (herbs) - natural energy boost. NO CAFFEINE
- Red Bull Kids
- Red Bull Pink
- Red Bull XXX - new drinks - opening up the market
- completely change logo!
Wednesday, 26 November 2008
RED BULL CHALLENGE IDEA!!!
Evolutionary idea - change peoples perceptions that red bull is a high in caffeine and sugar drink thats ultimately bad for your health, turning it into a natural energy drink thats healthy and can be consumed by everyone. This ambient campaign will highlight the fact that you can boost your energy levels by partaking in random small exercises to liven yourself up... after work, whilst shopping etc.
Red Bull obstacles around the strees, encouraging people to give themselves a natural energy boost. Can involve people of both genders and ages, get everyone involved! COMMUNITY SPIRIT!!
Put cctv cameras by the red bull challenges and film people to create the television advertisement!
Tuesday, 25 November 2008
PUSSY!
This is our competitor.... its a natural energy drink, made with herbs (no caffeine, high amounts of sugar or dodgy ingredients they put in red bull!) Also they have adopted our idea for having a white can, that looks roughly the same shape and size of the red bull can!
Pussy is unique. It is made with a blend of fresh white grape juice from Southern Italy, pressed Mexican limes and lightly carbonated water. These are then mixed with Grenadilla and Lychee flavours, infused with six selected botanical herbs
Subscribe to:
Posts (Atom)
