Evolutionary idea - change peoples perceptions that red bull is a high in caffeine and sugar drink thats ultimately bad for your health, turning it into a natural energy drink thats healthy and can be consumed by everyone. This ambient campaign will highlight the fact that you can boost your energy levels by partaking in random small exercises to liven yourself up... after work, whilst shopping etc.
Red Bull obstacles around the strees, encouraging people to give themselves a natural energy boost. Can involve people of both genders and ages, get everyone involved! COMMUNITY SPIRIT!!
Put cctv cameras by the red bull challenges and film people to create the television advertisement!
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