From my research it occurred to me that not one professional I looked at used their own face on their website. The company in which my mum works for, Intermail Plc, a mailing house in Newbury, has the most terribly designed website. Bad navigation, boring graphics, no interactivity, the list goes on. They recently put a picture up of my mum on the site next to the contact details and ever since the phone has not stopped ringing. Having a face to a name somehow makes the user feel more comfortable in contacting the person in question. By seeing their personal appearance they feel more engaged with that person, almost like having an initial insight into them.
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