Thursday, 13 November 2008

Brief 2 - Research



www.noonebelongsheremorethanyou.com

This website is one of the most simplistic yet creative websites i have come across in a while. There's no complication, its incredibly easy to navigate and successfully sells the product in a quirky manner. Being the user you are in control over the pace you proceed through the screens and unfolding this witty narrative is an incredibly exciting experience. The simple use of hand rented type on a kitchen stove, then photographed to create the basis (big idea) of the website is beautiful. I believe one of the most successful aspects of this website is the fact that you don't walk away from it, the not knowing whats on the next screen keeps the user engaged and guessing. Its a mystery as to what the website concludes with. And even when you get to the end and land on the last page, i couldnt help but want more.

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