BRIEF 3

RED BULL challenge....

Red Bull the energy drink that has had the same identity since it was launched in 1984! Therefore iMAZING is taking on the challenge of creating a new brand experience with a revolutionary approach and developing the existing brand identity in an evolutionary approach. Two big ideas to add value to the Red Bull experience.

Red Bull is a very masculine orientated brand, its associated with extreme sports and sponsors a lot of male associated sporting events, such as skateboard competitions and racing.

Because they have had the same identity in 22 years, its become one that is very much know and recognized across the world. The famous slogan, 'red bull gives you wings', has somewhat faded now and they are lacking a current witty/humorous campaign for their target audience. An audience that is very much intrigued with sexual innuendos and naughtiness.

Our aim is to create a campaign and new identity for red bull which isn't so gender orientated and that can appeal not just to their market of 16-29 year olds, but perhaps discarding their red bull cola drink and producing healthier drinks for children and elderly people.