BiG IDEA

WHAT

A photographic story that presents the common positive values of both wealth and poverty. Values that are not affected or influenced by money, such as the ability to love, intelligence, skills/talents and companionship.

WHY

Wealth and poverty are very much categorized as two different and separate issues with clear stereotyping and opinions surrounding them. This gap needs to be bridged visually in order for these perceptions to be changed and a new way of thinking introduced.