I think i am going to go back to the cross idea, there is defiantly something simple yet powerful within the idea of combining the 2 words, wealth and poverty, to create a typographic cross and creating an essay that represents situations where there is a CROSSOVER of wealth and poverty.
The dance act Justice use a very effective cross as their brand identity, which is displayed behind when they are DJing. It gives off a very powerful and euphoric atmosphere and the crowd absolutely love it.
Monday, 16 February 2009
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